Augmented Reality

“AR” or Augmented reality is a type of interactive display environment that takes the capabilities of computer generated display, sound, text and effects to enhance the user’s real-world experience.

Augmented Reality can make real-life environments around us into a digital interface by putting virtual objects in real-time. Augmented Reality uses the existing environment and overlays new information on the top of it unlike virtual reality, which creates a totally artificial environment.

Augmented Reality can be seen through a variety of experiences. Recent developments have made this technology accessible using a smartphone which led to the development of wide variety of augmented reality apps. Examples of existing AR applications include Snapchat’s face filters and other popular examples of AR apps such as Google Sky Map, Layar, Lookator, SpotCrime, PokemonGo.